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International Builders Show

Don't Gamble With Your Marketing Budget -- Connect With BDX

EXPERIENCE THE LATEST TECHNOLOGY IN OUR INNOVATION GALLERY Get your hands on cutting-edge new marketing tools for builders: Tablets, Apps, Mobile, Holograms, Microsoft Surface and more.

FIND OUT HOW TO DRIVE MORE LEADS FOR YOUR BUSINESS From our exclusive network of 300 home listing websites to our performance-guaranteed advertising solutions, we can help boost your bottom line in 2013.

DISCOVER HOW EASY IT IS TO CREATE DYNAMIC ONLINE CONTENT Put your best foot forward when you showcase your homes online – we’re talking virtual tours, renderings, interactive floor plans, videos, animations.

TALK ABOUT NEW HOME ADVANTAGES Learn about our multi-million dollar campaign to promote new homes on behalf of the entire building industry.

Come hear BDX speak:


EVENT: IBS Session: Email 2.0: Taking Your Campaigns To The Next Level
Email has become a powerful marketing tool in the home sales process, and it is currently used by nearly every builder. During this session, you will discover how a few simple adjustments can turn email into your most powerful (and cost-effective) sales tool. Learn from industry experts how the top builders in the country are using email to turn old leads into A-leads, and get prospects off the fence and into a home. See samples of top-performing campaigns that drive sales and learn the secrets to their success. Topics will include: mobile targeting, design tips, best practices, content ideas, and more. 01/24/2013 2:30 PM - 01/24/2013 4:00 PM
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EVENT: IBS Session: Marketing To The New Green Buyer
In less than 10 years, green solutions have gone from niche market to mainstream. With green products and homes becoming more cost-efficient and widely available, every customer is now a potential green customer. As builders look for ways to sell against foreclosures and other resale homes, it is important to understand what motivates a green buyer. This session will outline the 10 essential elements to successfully market green products. It will also include case studies of successful builders and product manufacturers who have taken their green solutions to the next level. 01/24/2013 2:30 PM - 01/24/2013 4:00 PM
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EVENT: IBS Session: Technology Trends, Tools & Strategies
Technology plays a key role in the home buying process. This full-day session is designed to take your technology strategy to the next level. Discover the latest research on cutting edge technology trends that will drive your business and customer relationships in the coming years. 01/22/2013 8:30 AM CDT - 01/22/2013 4:30 PM CDT
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EVENT: IBS Session: Woo, Wow, & Win: Capture and Keep The Female Home Buyer
According to NAHB, women make 91% of the decisions regarding the purchase of a new home. Your business can't afford to ignore the unique needs of this highly valuable target market. During this session, we'll answer the question, How do you engage and inspire women throughout the home buying process? From the initial home search to post close and referrals, this session will address how to connect with women every step of the way. 01/22/2013 2:30 PM - 01/22/2013 4:30 PM
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