Top Builder eFlyers for April, 2017

Top Builder eFlyers for April, 2017 From our eFlyers sent in April, we chose several campaigns that implemented design best practices which allowed them to stand out and perform better in open and click rates. To get a sense of what made these campaigns successful, we...

Top Builder eFlyers March 2017

From our eFlyers sent in March, we chose several campaigns that captured open and click rates up to 40% higher than our averages to get a sense of what made these campaigns successful, and the results are below. As always, we would love to hear your comments regarding...

Top Builder eFlyers February 2017

From our eFlyers sent in February, we chose several campaigns that captured open and click rates up to 40% higher than our averages to get a sense of what made these campaigns successful, and the results are below. As always, we would love to hear your comments...

Mattertags Give Context to Spaces in Your 3D Model Tours

In a recent post, we introduced you to 5 Ways Builders Can Use Matterport Tours. This immersive 360˚ virtual tour engages buyers online with a 3D experience so real, it’s like being there in a model home. Matterport Tours can be used to showcase all of your models...

Top Builder eFlyers for January, 2017

Email marketing new home construction to real estate agents is a very unique breed of communication, with complex and sometimes confusing methods to reach success. Performance from campaign to campaign can vary dramatically, with top eFlyers driving 3 times the open...

Optimize Your Marketing Budget for Maximum ROI

Learn what percentage of overall revenues to allocate to marketing, and how to divide expenses between digital, print, events, signage, and other marketing vehicles. Budgeting can be a frightening proposition for marketers in home building. Many are operating without...

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