Last year, recognizing the need to promote the advantages of newly-built homes to home shoppers, BDX and our parent company, BHI, partnered up with one of Austin’s most prestigious advertising firms, GSD&M to create the “Start Fresh. Buy New.” campaign. This initiative was a first-of-its-kind marketing and promotional campaign illustrating the benefits of new home ownership.
Last year, the campaign generated over 1 million website visits, thousands of video views, millions of advertising impressions and earned media coverage in over 360 publications. And now, the campaign has taken the Gold at the building industry’s Nationals awards.
For over 30 years, the Nationals have been recognizing superior sales and marketing achievement in the home building industry. The Nationals is the largest awards program for our industry and BDX was proud to see that our “Start Fresh. Buy New.” initiative won a Gold Award for best marketing promotion/campaign by a supplier/associate.
The campaign includes numerous viral videos, witty digital advertisements, an interactive webpage as well as national and localized home buyer Intel Packets for builders — all helping promote the advantages of new homes. Click here to read more.
As BDX’s own Melissa Morman stated during her award acceptance speech, “this really is a win for the entire building industry.”