From our eFlyers sent in March, we chose several campaigns that captured open and click rates up to 40% higher than our averages to get a sense of what made these campaigns successful, and the results are below. As always, we would love to hear your comments regarding this information. Please email us at firstname.lastname@example.org with any feedback.
#1 – GL Homes
Subject Line: Attend Havana Nights March 16th at The Ridge at Wiregrass Ranch
Here’s a sample of a successful campaign by GL Homes that first grabs the attention with pertinent information on the subject line, providing the “what, where and how” in an effective way. It then leads into the flyer that has an inviting and attractive design complementing with additional details and a direct link to the RSVP which generated and important open rate.
#2 – East West Communities
Subject Line: Founders Pointe REALTOR® Luncheon, $500 in Cash Prizes
This eFlyer by East West Communities proves that a notable campaign starts with a great subject line. The flyer announces an event at the Founders Pointe community, but it provides the recipients with a good reason to check the flyer: it advertises a cash prize. The design is coherent and welcoming with an interesting use of fonts that are well-thought-out and that makes it quite visible on a small mobile screen, highlighting all the relevant information and reinforcing the benefits for the attendees.
#3 – Taylor Morrison
Subject Line: Exclusive Agent Event at Esplanade Lakewood Ranch Garden Condos
Subject lines have to be speak directly to their intended audience to get the most attention, that´s exactly the case for this Taylor Morrison eFlyer when using the wording “Exclusive Agent Event” as well as the light and bold font variants for emphasis and impact, such as the contact methods regarding the event, an easily accessible call to action for recipients.
#4 – Classic Group
Subject Line: Take Your Clients to Anne Arundel County’s Most Significant New Home Community – Two Rivers
This is a great example of a visually attractive design, using an artistic pop of color to catch agents’ attention while also being easy to read and understand. At the bottom, they clearly define the difference between their Active Adult and Single Family communities with colored blocks and call to action at the bottom of the e-flyer.