Builder University

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Past Events


TecHome Builder Summit
Join BDX at the TecHome Builder Summit! 03/04/2014 - 03/06/2014
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Alabama’s Better Living Expo
Join BDX at Alabama's Better Living Expo! 02/18/2014 - 02/20/2014
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IBS Session- From Click to Close: Your Online Marketing Roadmap
 Online marketing is one of the best ways to drive new leads, yet many builders are unsure of how to approach it. This Master session will guide you through the four critical areas for creating an effective online marketing program. The roadmap will start by "paving the way" for you to understand why your website is the foundation for your program and how to measure its success. Next, you'll learn how to "increase traffic" and connect with more new home buyers through online efforts from search engine optimization to online advertising programs. From there, you'll "take the scenic route", experiencing the latest online technologies for inspiring and engaging buyers. Finally, you'll finish your journey by "driving your sales to close", learning best practices for lead management and how online chat and online sales counselors can play a critical role in lead-to-sale conversion. By the end of the session, you will have a complete online marketing roadmap for your business. 02/06/2014 12:30 PM PDT - 02/06/2014 3:30 PM PDT
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EVENT: IBS Session- Marketing High Performance Green Homes: Myths, Lessons & The Future
 Several years ago, few builders offered green options and the market was considered a niche led by a handful of pioneers. Green consumers were early adopters and the majority needed a lot of educating. Fast forward to today: A myriad of builders offer green products; 26% of homes meet EnergyStar® guidelines, 17% of new homes are labeled "green," doubling since 2008; 80% of consumers occasionally make eco-purchases; and more than 50% are actively seeking green home products. Even the perception of the term "green" is evolving from its traditional eco-benefit focus to one that now also incorporates energy efficiency and overall higher performance of our products and homes. How can today's builders capitalize on this opportunity? This session will cover the complexities of the green consumer and how to best communicate green home attributes. Green trail-blazing builders will share their lessons learned, best practices and examples of successful campaigns and marketing tactics. 02/06/2014 10:00 AM PDT - 02/06/2014 11:00 AM PDT
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IBS Session: Putting Passion In Your Online Pitch: Creating A Visual Sense Of Place For Home Buyers
As online interaction becomes more pervasive in other industries, new home shoppers are increasing their appetite for a more immersive and visually-stunning online experience. This is an incredible time in technology where visual content and interaction are keys to success. However, while builders are well-suited for creating an interactive visual sense of place, most are falling behind. This session will walk you through how to create and improve the immersive online experience at every stage of the home buying process. From a prospect who is just beginning his home search to the client who has signed a contract and beginning the design and options-selection process, understand how technology can play a critical role in helping the buyer visualize the future. 02/06/2014 8:00 AM PDT - 02/06/2014 9:00 AM PDT
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EVENT: KBIS Session: Building An Engaging Online Experience
 As the interactive online experience becomes more pervasive in other industries, shoppers in the new home or remodeling industries are increasing their appetite for a more immersive online experience. We are at an incredible place and time where visual content and interactivity is the key to success.  Although marketers are well suited for the interactive visual sense of place they are falling behind. This session will walk you through how you can improve the immersive, visual experience at every stage of the product buying process. From the prospect who is just beginning their home search to the client who has signed a contract and beginning the options selection and design process -- technology can play a critical role in helping the buyer visualize the future and their design choices.  02/05/2014 11:00 AM PDT - 02/05/2014 12:00 PM PDT
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EVENT: KBIS Session: The Digital Buyer: How Technology Is Changing The Buying Process
 Today, it's more important than ever to have the right technologies for selling at your fingertips. This interactive exploration of the hottest trends in technology shows today's marketers how to meet the needs of tomorrow's buyers-from virtual design centers to holographic top tables, to mobile devices and apps that get buyers emotionally involved in the buying process. Bring your smartphone and engage with this presentation to see how you compare with the New Digital Buyer. 02/05/2014 11:00 AM PDT - 02/05/2014 12:00 PM PDT
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EVENT: Southern Utah Building Industry Conference
Investing in your business even during difficult economic times, will help you emerge stronger tomorrow. Take the time for you and your employees to learn how to skillfully track your bottom line while remaining competitive in the building industry. This year is the best time to do it at the 8th Annual Southern Utah Building Industry Conference. 10/25/2013 7:30 AM MDT - 10/25/2013 4:30 PM MDT
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Southern Utah Building Conference - Education Session: Home Buyer Insights
 As the housing market begins to recover, the new home industry continues to try and find innovative ways to gain market share over resale homes.  During this session we will reveal surprising research results that will shape your approach and messaging.  We will discuss: what home buyers are looking for in a new home and how you can use this information to position your homes; what new home messages resonate with buyers; and how changes to the home buying timeline will affect your marketing.  Additionally, we will discuss the “Start Fresh. Buy New.” initiative that supports home construction as an entire industry and uniting home builders nationwide. This multi-year, multi-million dollar marketing and advertising campaign is aimed at increasing preference for new construction homes among potential home buyers who are comparing new homes with existing homes.   10/25/2013 9:30 AM MDT - 10/25/2013 11:15 AM MDT
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Southern Utah Building Conference - Education Session: Marketing to the New Green Buyer
The green consumer is changing: buyers are no longer just motivated by saving the environment; they also are going green to save money, show their patriotism, and improve their health.  In this session will discuss how you can connect with these green consumers and effectively market your green programs. What green features are most important to consumers? What green messages resonate with new home buyers? What is the latest research on green marketing telling us and what can you learn from it?  10/25/2013 2:50 PM MDT - 10/25/2013 4:30 PM MDT
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