Builder University

Webinars


WEBINAR: Taking Your Videos and Images to The Next Level With Interactivity
What if your videos and online images were tailored for each viewer?What if home buyers could interact with your videos and images?What if you could track actions and capture leads directly from rich media?Join us for this informative webinar as we walk you through the latest technology that allows you to add interactivity, video branching, hot spots, buttons and lead capture forms directly to your videos and images. 08/27/2014 11:00 AM CDT - 08/27/2014 12:00 PM CDT
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Past Webinars


WEBINAR: Home Buyer Insights- Positioning New Homes Against Resale
Join us to learn about what home buyers are looking for in a new home and how you can use that information to  position your homes in the market. Discover new home messages that resonate with buyers and understand how changes to the home buying timeline will affect your marketing strategies. 08/07/2014 10:00 AM CDT - 08/07/2014 11:00 AM CDT
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Driving Sales to Close: Best Practices For Lead Follow-Up
You invest a lot of time and resources increasing traffic to your website and generating leads for your sales team. During this webinar we will bring it all together with some advice on how to make the most of your online marketing efforts. How you manage and follow up with leads can make a huge impact on your bottom line. 06/11/2014 11:00 AM CDT - 06/11/2014 12:00 PM CDT
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Recorded Webinar: Taking the Scenic Route and Creating a Visual Sense of Place for Home Buyers
How can you use the latest technologies and innovations to inspire and engage today's home buyer? Consumers have high expectations as they search for information online and this webinar will give you all the tools you need to wow your buyers at every stage of the home shopping process. 05/08/2014 11:00 AM CDT - 05/08/2014 12:00 PM CDT
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Recorded Webinar: Increasing Traffic and Driving More Leads
Now that you understand how to create a successful website, what should you be doing to drive traffic to your site and attract more home buyer leads? We will quickly review some of the tactics that builders today are using to accomplish their goals- from PPC, banner advertising, SEO, online real estate portals and more! 04/29/2014 11:00 AM CDT - 04/29/2014 12:00 PM CDT
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Recorded Webinar: Google Analytics: Advanced Session
Our analytics experts will share some of the Google Analytics tools that savvy builders are using. During this advanced session we will cover: Understanding Conversions & How to Track Them, Creating and Measuring Goals, Higher Level Integration. We hope you'll join us! 04/24/2014 11:00 AM CDT - 04/24/2014 12:00 PM CDT
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Recorded Webinar: Google Analytics: Intermediate Session
So you've got the basics down but want to take your tracking and analytics to the next level. During this intermediate session we will cover: Creating, Managing and Tracking Custom URLs, How To Set Up A Campaign, Next Level Metrics To Add To Your Dashboard. This is the second in our Analytics April webinar series, we hope you'll join us! 04/17/2014 11:00 AM CDT - 04/17/2014 12:00 PM CDT
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Recorded Webinar: Getting Started With Google Analytics: Beginner Session
Are you just setting up tracking on your website? Are you ready to set up Google Analytics, but aren't sure where to start? During the month of April, we will have a series of webinars focused on analytics. This first beginner session will walk you through the basics including: Setting up Google Analytics, Basic Terminology, What High Level Metrics You Should Be Tracking. We hope you'll join us! 04/10/2014 11:00 AM CDT - 04/10/2014 12:00 PM CDT
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Recorded Webinar: Paving The Way With A Website That Works
Creating a strong online marketing roadmap starts with your website. During this BDX University webinar we will help you answer questions like:- What are the common characteristics of a successful website?- What do today's home buyers expect from your website?- What are the latest technologies you can use to make your website perform better?- How do you benchmark your site performance?- What metrics should you be tracking?Whether you are considering a complete website overhaul or are just looking for tips for how to increase the effectiveness of your current website, we hope you'll join us! 03/27/2014 2:00 PM CDT - 03/27/2014 3:00 PM CDT
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RECORDED WEBINAR: Hyper-retargeting: Taking Your Remarketing Program To the Next Level
If you aren’t currently using re-targeting as a marketing strategy then you’ve likely experienced it first-hand when you are online. But retargeting is more than just capturing visitors who came to your website? What if you could retarget based on a specific piece of content they read or a specific home plan they viewed? Or even specific pages on third part sites like NewHomeSource.com? Join us for this webinar to learn more. 11/05/2013 11:00 AM CDT - 11/05/2013 12:00 PM CDT
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Recorded Webinar: Tracking Online Advertising Performance: Measurement & ROI
If you’re like most builders, online advertising plays a key role in your marketing strategy. If you are investing your time and marketing budget on display advertising, this is a session you can’t afford to miss (literally!). During this webinar we will be talking about best practices for measuring online advertising performance: What metrics matter? What is a good Click-Through-Rate (CTR) for your ads? What does a successful program look like. 10/22/2013 11:00 AM CDT - 10/22/2013 12:00 PM CDT
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