Builder University


Getting Started with Google Analytics: Intermediate Session
So you've got the basics down but want to take your tracking and analytics to the next level. During this intermediate session we will cover: Creating, Managing and Tracking Custom URLs, How To Set Up A Campaign, Next Level Metrics To Add To Your Dashboard. This is the second in our Analytics April webinar series, we hope you'll join us! 04/17/2014 11:00 AM CDT - 04/17/2014 12:00 PM CDT
Increasing Traffic and Driving More Leads
Now that you understand how to create a successful website, what should you be doing to drive traffic to your site and attract more home buyer leads? We will quickly review some of the tactics that builders today are using to accomplish their goals- from PPC, banner advertising, SEO, online real estate portals and more! 04/29/2014 11:00 AM CDT - 04/29/2014 12:00 PM CDT
Taking the Scenic Route and Creating a Visual Sense of Place for Home Buyers
How can you use the latest technologies and innovations to inspire and engage today's home buyer? Consumers have high expectations as they search for information online and this webinar will give you all the tools you need to wow your buyers at every stage of the home shopping process. 05/08/2014 11:00 AM CDT - 05/08/2014 12:00 PM CDT

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Past Webinars

Getting Started With Google Analytics: Beginner Session
Are you just setting up tracking on your website? Are you ready to set up Google Analytics, but aren't sure where to start? During the month of April, we will have a series of webinars focused on analytics. This first beginner session will walk you through the basics including: Setting up Google Analytics, Basic Terminology, What High Level Metrics You Should Be Tracking. We hope you'll join us! 04/10/2014 11:00 AM CDT - 04/10/2014 12:00 PM CDT
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Recorded Webinar: Paving The Way With A Website That Works
Creating a strong online marketing roadmap starts with your website. During this BDX University webinar we will help you answer questions like:- What are the common characteristics of a successful website?- What do today's home buyers expect from your website?- What are the latest technologies you can use to make your website perform better?- How do you benchmark your site performance?- What metrics should you be tracking?Whether you are considering a complete website overhaul or are just looking for tips for how to increase the effectiveness of your current website, we hope you'll join us! 03/27/2014 2:00 PM CDT - 03/27/2014 3:00 PM CDT
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RECORDED WEBINAR: Hyper-retargeting: Taking Your Remarketing Program To the Next Level
If you aren’t currently using re-targeting as a marketing strategy then you’ve likely experienced it first-hand when you are online. But retargeting is more than just capturing visitors who came to your website? What if you could retarget based on a specific piece of content they read or a specific home plan they viewed? Or even specific pages on third part sites like Join us for this webinar to learn more. 11/05/2013 11:00 AM CDT - 11/05/2013 12:00 PM CDT
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Recorded Webinar: Tracking Online Advertising Performance: Measurement & ROI
If you’re like most builders, online advertising plays a key role in your marketing strategy. If you are investing your time and marketing budget on display advertising, this is a session you can’t afford to miss (literally!). During this webinar we will be talking about best practices for measuring online advertising performance: What metrics matter? What is a good Click-Through-Rate (CTR) for your ads? What does a successful program look like. 10/22/2013 11:00 AM CDT - 10/22/2013 12:00 PM CDT
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RECORDED WEBINAR: Social Media for Builders
Most builders feel like they SHOULD be using social media to enhance and grow their business. During this webinar we will talk about creating a plan of action that incorporates the following: • Create Connections — with home buyers and real estate agents • Reputation Management — Monitor and respond to what’s being said about you • Protect & Increase Organic Rank in Search — Google rewards social signals, Likes, shares • Crowdsource Marketing — Gain real-time feedback from current shoppers, recent buyers and agents • Share Content, Build Traffic — Make it easy for consumers and agents to share your content, which includes links back to your website • Earn Recommendations and Testimonials — Make it easy for consumers and agents to recommend you • Join the Dialogue — Listen, learn, share, engage — build an army of fans 10/09/2013 11:00 AM CDT - 10/09/2013 12:00 PM CDT
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RECORDED WEBINAR: Advertising on Social Networks: Target, Promote & Boost
The most successful social media users aren’t just posting content on Facebook and Twitter. Most are capturing mind share by using the various advertising opportunities that are available on these social networks. This session will discuss these paid placements. What are your options? What type of ROI are other builders seeing? And where should you start? 09/24/2013 1:00 PM CDT - 09/24/2013 2:00 PM CDT
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RECORDED WEBINAR: Learn more about listing your homes on
Now when you list all of your communities with BDX, they will be listed on at no additional charge. Join us for this informative webinar to learn how new homes are showcased on the site, the lead actions you will receive from your listings and discover the advantages of listing all of your communities with BDX. 08/29/2013 11:00 AM CDT - 08/29/2013 12:00 PM CDT
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Recorded Webinar: Is Your Website Working? 10 Tips For Success
Your website is the cornerstone of your marketing activity -- A high performing, engaging website that converts visitors to new home leads can make a difference in your bottom line. Join us for this webinar as we cover the 10 things you must consider for your website.    07/26/2013 1:00 PM CDT - 07/26/2013 2:00 PM CDT
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Recorded Webinar: She-Conomy -- Woo, Wow & Win the Female Home Buyer
According to NAHB, women make 91% of the decisions regarding the purchase of a new home. Your business can't afford to ignore the unique needs of this highly valuable target market. During this session, we'll answer the question, How do you engage and inspire women throughout the home buying process? From the initial home search to post close and referrals, this session will address how to connect with women every step of the way. 06/27/2013 11:00 AM CDT - 06/27/2013 12:00 PM CDT
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Recorded Webinar: A Builders Guide To Creating a Digital Roadmap
With all of the digital marketing tools available for your business, you may be struggling with, how to make sure that everything (and everyone!) is working together towards a common goal. During this session, BDX CEO Tim Costello will walk you through a blue print for success and will cover: the different elements within your digital strategy, role of the centralized data hub, how to make the most of your digital assets across all technologies plus more. 06/18/2013 11:00 AM CDT - 06/18/2013 12:00 PM CDT
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