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Builder Whitepapers


WHITEPAPER: Marketing to the Green Homebuyer
The green consumer is changing. Buyers are no longer just motivated by saving the environment, but are going green to save money, show patriotism, and improve their overall health. Post Date: 08/13/2014
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WHITEPAPER: Best Practices for Lead Follow-Up
You've made an investment to drive leads to your business, but don't stop there! Implementing a strong lead follow-up process is critical to achieving a strong return on your investment. Read on for our "Best Practices for Lead Follow-Up"! Post Date: 07/21/2014
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WHITEPAPER :Email Marketing: A Guide To Can-SPAM Compliance
So now you have an email list and a message to send, but then comes the dreaded question: How do I know if I am sending spam? Post Date: 10/28/2012
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WHITEPAPER: 10 Rules For Marketing To The Green Consumer
How can you effectively communicate your green benefits to consumers? Here are 10 rules for success. Post Date: 10/28/2012
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WHITEPAPER: 3 Ps for Competing Against Resale: Placement, Positioning, People
All builders face the challenge of competing against resale homes, particularly in this economy when foreclosures beckon the deal seekers. However, it’s clear that new homes have many advantages over resale homes and the following strategies can help new home builders stay competitive. Post Date: 10/28/2012
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WHITEPAPER: Beyond the Lead: Measuring Online Marketing Success
Not all shoppers follow the lead generation paths we've so carefully laid out for them. The result is that they more often take actions that are out-of-phase with their online exposure to your community and home listings. Learn how to track and measure all consumer actions. Post Date: 10/28/2012
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WHITEPAPER: Effective Banner Advertising Strategies
For builders, display advertising is a great medium for enhancing listings, driving traffic or raising awareness of upcoming promotions and special incentives. What could you be doing to make your banner campaigns even more effective? Post Date: 10/28/2012
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WHITEPAPER: Home Builder Social Media Secrets For Success
When done right, social media can make a business more relevant, more accessible and more competitive. A strong social strategy can help you reach thousands of potential customers who would otherwise never have known about your business. Post Date: 10/28/2012
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WHITEPAPER: Home Builder Website Wishlist
Since 90% of consumers search for new homes online, your website usually the first experience prospective buyers will have with your company.  A good website is the hub for all your integrated marketing activities and it is critical that you make a strong first impression. Post Date: 10/28/2012
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WHITEPAPER: Improving The Performance Of Your New Home Listings
One of the most common questions we receive is -- What can I do to improve my performance? We always start the discussion with builder data -- what elements are you including with your listings and what can you add to make them even better. We recently performed some analysis on builder data across the BDX network and here are some of our findings. Post Date: 10/28/2012
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